Cookie Policy

Effective Date: 7 September 2025
Last Updated: 7 September 2025

This Cookie Policy explains how Grand Central Group Ltd, trading as Etailing Direct ("we", "us", or "our") uses cookies and similar technologies on our website, www.etailingdirect.com (the "Website"). We are a UK-based online retailer of clothing and accessories, and we operate our store using the Shopify platform.

By continuing to browse or use our Website, you agree to the use of cookies as outlined in this policy, unless you set your browser to refuse cookies.

1. What are cookies?

Cookies are small data files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to enable websites to function effectively, as well as to provide information to the site owners.

2. What types of cookies do we use?

We use the following types of cookies on our Website:

a. Strictly Necessary Cookies

These cookies are essential to the functionality of our Website and enable features such as secure checkout, shopping cart management, and site login. Without these cookies, the Website may not function properly.

Examples include:

  • Shopify cookies for shopping cart and session management (e.g. _secure_session_id, cart, cart_sig)

b. Functional Cookies

These cookies allow the Website to remember the choices you make (such as language or region), and provide enhanced, personalised features.

c. Performance & Analytics Cookies

These cookies collect information about how visitors use our Website, such as which pages are visited most often, and if users receive error messages. This helps us to improve our Website's functionality and user experience.

Examples include:

  • Google Analytics cookies (_ga, _gid)
  • Shopify analytics cookies (_shopify_fs, _shopify_s, _y)

d. Targeting & Advertising Cookies

These cookies are used to deliver relevant advertisements to you and to track the effectiveness of our marketing campaigns across third-party platforms like Google and Facebook.

Examples include:

  • Facebook Pixel (_fbp)
  • Google Ads Remarketing

3. Shopify and Third-Party Cookies

Our online store is hosted on Shopify, which may set cookies both directly and through integrated third-party applications or services. These cookies help manage site performance, customer experience, and marketing efforts.

For more information on Shopify’s use of cookies, please visit: Shopify Cookie Policy

4. Managing Cookies

You can manage or disable cookies through the cookie consent banner when you first visit our Website. You can also control and manage cookies using your browser settings.

Please note that blocking some types of cookies may impact your experience on the Website.

To find out more about managing cookies, visit: www.allaboutcookies.org

5. Your Data Protection Rights

As a UK-based business, we comply with the UK General Data Protection Regulation (UK GDPR). Under these regulations, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Restrict or object to processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

For more information on how we handle your personal data, please refer to our Privacy Policy.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. Any changes will be posted on this page with the updated effective date.

7. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, you can contact us at:

Grand Central Group Ltd
Trading as Etailing Direct
📧 Email: support@etailingdirect.co.uk
🌐 Website: www.etailingdirect.com