Privacy Policy

Last updated: 07/09/2025

At Etailing-direct, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website, hosted on Shopify.

By using our site, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

Trading Name: Etailing Direct
Registered Company Name: ETAILING DIRECT LTD
Company Number: 17283391
Contact Email: support@etailingdirect.co.uk
Data Controller: ETAILING DIRECT LTD

2. Our Role and Shopify’s Role

Our website is powered by Shopify Inc., an eCommerce platform that helps us sell our products to you. While we are the data controller of your personal data, Shopify acts as our data processor. This means Shopify stores your data on our behalf and must follow data protection laws as we do.

You can read Shopify’s privacy policy here: Shopify Privacy Policy

3. What Personal Data We Collect

3.1 Information You Provide Directly

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely via Shopify or third-party payment gateways like PayPal, Stripe, Klarna, etc.)
  • Order details

3.2 Information We Collect Automatically

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time and date of visit
  • Referral URL

3.3 Cookies

We use cookies to enhance your browsing experience, personalise content, and analyse traffic. You can manage your cookie preferences through your browser settings. See our Cookie Policy for more details.

4. How We Use Your Information

  • Process and fulfil your orders
  • Communicate with you (e.g. order confirmation, delivery updates)
  • Respond to enquiries or support requests
  • Manage returns, refunds, and complaints
  • Send you marketing emails (if you have opted in)
  • Improve our website and services
  • Detect and prevent fraud or misuse of our services
  • Comply with legal or regulatory obligations

5. Legal Bases for Processing

  • Performance of a Contract: To fulfil your order and provide customer service.
  • Consent: For email marketing and newsletters (you may withdraw consent at any time).
  • Legitimate Interests: To improve our services, prevent fraud, and analyse website usage.
  • Legal Obligation: To meet tax, accounting, and regulatory requirements.

6. Sharing Your Information

We only share your personal information with trusted third parties necessary to operate our business. These include:

  • Shopify (our website host)
  • Payment processors (e.g., Shopify Payments, PayPal, Klarna)
  • Delivery partners (e.g., Royal Mail, DPD, Hermes)
  • Email marketing platforms (e.g., Mailchimp, Klaviyo – if applicable)
  • IT service providers and analytics platforms (e.g., Google Analytics)

All third parties are required to handle your data securely and only use it for the purpose for which it was shared.

7. International Data Transfers

Shopify and some of our service providers may transfer your data outside the UK or European Economic Area (EEA). When this occurs, we ensure your data is protected by appropriate safeguards, such as Standard Contractual Clauses or adequacy decisions recognised by the UK government.

8. How Long We Keep Your Data

We retain your personal information only as long as necessary to:

  • Provide the services you requested
  • Comply with legal, tax, and regulatory requirements
  • Resolve disputes
  • Enforce our agreements

Typically, order-related data is kept for 6 years for accounting and tax purposes.

9. Your Data Protection Rights

Under the UK GDPR, you have the following rights:

  • Access – to request a copy of your personal data
  • Correction – to correct inaccurate or incomplete data
  • Erasure – to request deletion of your data ("right to be forgotten")
  • Objection – to object to processing based on legitimate interests or direct marketing
  • Restriction – to request limitation on processing
  • Portability – to request transfer of your data to another service provider

To exercise any of your rights, contact us at: support@etailingdirect.co.uk. We will respond within one month.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): https://ico.org.uk/

10. Marketing Communications

You will only receive marketing communications from us if you have opted in. You can unsubscribe at any time by:

11. Data Security

We take data protection seriously and implement appropriate technical and organisational measures to secure your information, including:

  • SSL encryption
  • Secure servers via Shopify
  • Regular software updates
  • Access controls and staff training

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their policies before submitting any personal data.

13. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from children.

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with the updated effective date. Please review it periodically.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

📧 Email: support@etailingdirect.co.uk
📍 Address for Returns: ETAILING DIRECT LTD
116-122 High Street, Bordesley, Birmingham, England, B12 0JU